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About

Built by clinicians. Backed by operators.

ProClinic is built by people who live the problem — a practising dentist, a specialist clinician, and operators who have run scaled businesses. The medicine is safe because clinicians own every clinical decision. The business is credible because operators shape how we grow.

Founders & leadership

The team

Dr Louis Trichardt

Co-founder & CEO

HPCSA DP0116726

Practising dentist and owner-principal of Cosmetic Dental, Cape Town. Vatech Chief Dental Clinical Officer (KOL). 8 years of clinical experience in real-world dentistry. He built ProClinic because he lived the admin burden every day.

Dr Ruzaan Marais

Co-founder & CCO

HPCSA MP0866334

Specialist Urologist. FCUrol(SA) 2026, MMed (Urology) Stellenbosch 2026. Beta-tested and clinically validated a live SA e-prescribing platform. Owns clinical governance, validation, and POPIA-aware workflow design.

Paul Bezuidenhout

Chief Technology Officer

Leads platform, agent architecture, and cloud infrastructure.

Frank Reed

Head of Investors

ex-CEO, Virgin Active

Investor relations, capital strategy, and go-to-market. Deep experience running scaled consumer-facing operations across Africa and internationally.

Corné Klem

Strategic Advisor

Retail and operations strategy at scale. Advisor on go-to-market, unit economics, and multi-site rollout.

Louis Basson

Beta Operations Lead & POPIA Information Officer

Reg 2026-011081

Runs the private beta programme across South African dental practices. Registered POPIA Information Officer for ProClinic Dental (Pty) Ltd.

Senior engineering

The people who build it.

Our senior IT engineering team owns the day-to-day build of ProClinic Dental — the multi-agent orchestrator, the verified knowledge base pipeline, the clinical UI, and the production infrastructure on AWS.

Juan Hurn

Senior Engineer

Senior IT engineer on the ProClinic Dental core platform. Full-stack delivery across the multi-agent orchestrator, verified knowledge base, and clinical UI.

Jason van Eeden

Senior Engineer

Senior IT engineer on the ProClinic Dental core platform. Full-stack delivery across the multi-agent orchestrator, verified knowledge base, and clinical UI.

Graham Twine

Senior Engineer

Senior IT engineer on the ProClinic Dental core platform. Full-stack delivery across the multi-agent orchestrator, verified knowledge base, and clinical UI.

Corporate structure

ProClinic Dental (Pty) Ltd (Reg 2026/301904/07), trading as ProClinic AI, is the operating entity behind the software. It is a wholly-owned subsidiary of ProClinic Holdings (Pty) Ltd (Reg 2026/534653/07), the group holding company. Group intellectual property — including the PROCLINIC trade mark and the multi-agent orchestration patent — is held by ProClinic IP (Pty) Ltd and licensed to the operating entity. All companies are CIPC-registered in South Africa with a registered address in Cape Town.